The animation and game industry will become the new economic growth point of Guangzhou and an important part of the “Created in Guangzhou” initiative. The Opinions of the General Office of the People’s Government of Guangzhou on Accelerating Development of Animation and Game Industry (the Opinions) has been released recently. Guangzhou will appropriate the special support fund each year for the animation and game industry in the fiscal budget of the city to support the animation and game industry in a scientific way. The Opinions shall come into effect as of the date of promulgation and shall remain valid for five years.
The Opinions proposes the general goals of the animation and game industry of Guangzhou, that is to facilitate the “industry, university and research institute” integration of the animation and game industry by means of fiscal support, policy promotion and industrial agglomeration to form a mature animation and game industrial chain and foster a batch of large-scale animation and game leading enterprises with great strength and high competitiveness. Efforts should be made to foster a batch of small and medium-sized animation and game enterprises with advanced technology and high professionalism, create a batch of animation brands with domestic and international influence and build a capital of animation. It proposes to significantly increase the original animation and game products in 5 to 10 years, continuously enhance the technical innovation capability, and generate numerous masterpieces, enlarge the production scale, maintain the leading position of Guangzhou in China and edge into the international power cities of animation and game industry.
To realize the abovementioned goals, Guangzhou set forth corresponding support measures for natural persons, enterprise legal persons, institutions and industrial parks which engage in the animation and game creation, R&D, production, platform construction, licensed marketing, talent education and training, animation and game entertainment, and provide public services for the development of animation and game industry and pay taxes in Guangzhou.
The Opinions sets forth that Guangzhou will set up an original resource library and give certain support for creation, production, operation, circulation and promotion of the original animation and game products. Guangzhou also encourage enterprises and institutions to provide public services for development of the animation and game industry, and mainly support the brand (copyright) licensed transaction, technological development, enterprise and product certification, talent introduction and training, foreign exchange and cooperation, investment and financing, copyright protection and information services etc.
Meanwhile, Guangzhou encourages the micro- and small animation and game enterprises to cooperate with leading enterprises and will grant awards to the micro- and small enterprises with high correlation and the transaction amount reaching the designated level. Guangzhou will actively expand the domestic and international markets, encourage animation and game enterprises to “go global” and provide subsidies to animation and game enterprises with the total annual copyright sales amount in the overseas market or derivatives sales reaching the designated sum.
Talent is the base of the industrial development. Guangzhou will encourage renowned animation and game teaching and research institutions and universities to give lectures and hold training in Guangzhou and subsidies will be granted to enterprises or institutions which organize such training. Some related types of works of the animation and game industry will be included in the shortage category of Guangzhou, and the credit occupational qualification and occupational engineering category. The related talents can register the permanent residence in Guangzhou through the talent introduction or credit system.